カンファレンス (国際) Online Optimization of Video-Ad Allocation
Hanna Sumita (NII), Yasushi Kawase (TITech), Sumio Fujita, Takuro Fukunaga (NII)
International Joint Conference on Artificial Intelligence (IJCAI 2017)
In this paper, we study the video advertising in the context of internet advertising. Video advertising is a rapidly growing industry, but its computational aspects have not yet been investigated. A difference between video advertising and traditional display advertising is that the former requires more time to be viewed. In contrast to a traditional display advertisement, a video advertisement has no influence over a user unless the user watches it for a certain amount of time. Previous studies have not considered the length of video advertisements, and time spent by users to watch them. Motivated by this observation, we formulate a new online optimization problem for optimizing the allocation of video advertisements, and we develop a nearly (1−1/e)- competitive algorithm for finding an envy-free allocation of video advertisements.
Paper : Online Optimization of Video-Ad Allocation （外部サイト）